One look at this color, you know exactly who

Meet Beka Gvishiani - the Georgian creative mind redefining how we consume fashion news in the digital age.

Beka’s power isn’t just in his style - it’s in his moment.

While others write words, he creates impact.

After launching his creative agency Arial Bold and working with top Georgian designers, Beka debuted @StyleNotCom in 2021.

His format? Simple: white text, cobalt blue background, and the kind of fashion updates that skip the fluff and hit straight to the bone. It’s fast. It’s fearless. It’s fashion democracy in a square.

In 2023, Beka was named to the BoF 500, cementing his status as a global voice in the industry.

So the next time you see that color, you’ll know.
Not just the news — but the name behind it.






Beka Gvishiani