back in May, the Whyte team attended Gio levani’s exhibition “The Knight in the Panther Skin.” From that very moment, we knew - a new chapter was about to be written in Georgian fashion.

And yesterday, they dropped their Fall/Winter 2025 campaign. Believe it or not, this is exactly how a new era in Georgian fashion is being defined.

Gio Levan is a luxury brand that views fashion not just as adornment, but As a powerful medium for Storytelling and cultural exchange. Design choices are informed by rigorous research to create curated collections that serve as self-contained stories, with every piece an embodiment of narrative, history, and the ties between them.