Whyte gives you space to imagine how your way could look - before the world even understands it.

Born in Tbilisi Built to Inspire

We are based in Tbilisi, not by coincidence - but by belief.



Tbilisi is a place of contradictions: post-Soviet and post-internet, harsh and romantic, bruised and blooming. It has always had beauty, but rarely had infrastructure. Whyte wants to change that.

Black and white photo of a model on a runway wearing a costume adorned with long, flowing leaves in front of a seated audience.

What We StandS For

  • Exploring style as a form of expression, rebellion, and identity. We support emerging designers, stylists, and storytellers redefining fashion through culture and soul

  • From visual art to experimental mediums, Whyte highlights creators who challenge form, provoke thought, and speak in silence.

  • Sound is where Whyte begins. We spotlight musicians and sound artists whose work evokes emotion, shapes identity, and connects people beyond language.

  • We celebrate structure as storytelling - supporting architects and spatial thinkers who blend tradition, innovation, and beauty in the environments they shape.

Silhouetted performers on stage with spotlight and circular lights in the background, in front of a crowd.
Person with a spiked hairstyle and colorful outfit under green stage lights at an event.
Models on a dimly lit catwalk wearing gothic fashion, surrounded by an audience.
Crowd at a concert or event, with performers on stage holding a sign that reads "20% of Georgia is Occupied by Russia". European Union and Georgia flags are visible, with dramatic lighting and people cheering.

Uncover the Edge of Style

Uncover the Edge of Style

Style Has No Borders. Neither Do We.

Style Has No Borders. Neither Do We.

Style Has No Borders. Neither Do We.

Style Has No Borders. Neither Do We.

Silhouette of a mannequin or person in a dark, ribbed suit with a full-face covering, standing in front of a gray wall.
Person in dark clothing and sunglasses standing in front of a mannequin, surrounded by blue light beams.
Person wearing a long dark coat on a fashion runway with stage lights overhead, set against a dark background.
Close-up of a red amanita muscaria mushroom in the dark
Model in white coat on dimly lit runway
Black and white photo of a fashion model on runway in a dramatic gown and long gloves, with bright stage lights in the background.
Black and white photo of three seated people, focusing on their lower bodies, wearing different clothing styles including a dress, trousers, and boots.
Black and white image of fashion models; one in a long, form-fitting dress with gloved hands holding a clutch, another in a suit in the background.